About Us
With multiple industry awards, Datalex is a respected, proven and agile provider of travel retail solutions to major suppliers and distributors worldwide who lead the industry with innovative, progressive and pioneering merchandizing and retail strategies.
Our customers include: Air China, Aer Lingus, Air Malta, Affinion Group, Copa Airlines, Continental Airlines, Frontier Airlines, Philippine Airlines, South African Airways, STA Travel, Trailfinders and United Airlines.
The Datalex Travel Distribution Platform is a comprehensive multi CRS/GDS portfolio that enables advanced air and ancillary pricing, shopping, merchandizing, loyalty and personalization across multiple sales channels. TDP enables the retailer to inspire, personalize and optimize content, value and choice to customers driving over 90 million travel bookings each year.
Acclaimed domain expertise, flexible deployment and commercial investment models convey our confidence in delivering measurable return on investment and commitment to partnership with our customers.

Top 10 Facts
1. World Travel Award Winner 2010: World’s Leading Travel Distribution Provider.
2. Datalex’s airline and retailer customers process over 75 million bookings each year using the Datalex platform.
3. Datalex’s TDP delivers:
- $25 per passenger ancillary revenue
- Shopping and pricing
- Promotions and rewards
- Personalized and tailored
- All channels – direct and indirect
- Branded fares
- Dynamic packaging
- Direct connect
4. Proven end-to-end merchandising: Inspire, personalize and optimize across all channels.
5. The Datalex Travel Distribution Platform allows airlines and travel agents to define and personalize pricing and shopping across multiple channels: web, mobile, call center, ticket offices and B2B.
6. Estimated $1 billion in ancillary revenue enabled in 2010.
7. Customers represent leading travel retailers including:
Aer Lingus
Air China
Air Malta
Continental Airlines
Copa Airlines
Frontier Airlines
Philippine Airlines
Singapore Airlines
South African Airways
STA Travel
Trailfinders
United Airlines
8. Datalex’s airline customers achieve year-on-year increases in ancillary revenue of 65-100%.
9. Datalex customers distribute 40-85% direct to consumer, with up to 80% cost savings.
10. Every day multi-billion dollar corporations leverage the Datalex portfolio to meet their requirements, including IBM Global Software and SITA.
Vision, Values & Mission
Mission
To be the leading provider of travel distribution software and solutions.
Vision
We will deliver real value to our customers, shareholders and employees. We will do this through innovation, thought leadership, great people, great processes and great products!
Values
Excellence, execution, empowerment.
Locations
Datalex (Ireland) Ltd.
Global Headquarters
Block U
East Point Business Park
Dublin 3 Ireland
Phone: +353 (0)1 806 3500
Email: info@datalex.com
Fax: +353 (0)1 806 3501
Datalex (USA) Inc.
1105 Lakewood Parkway, Suite 190
Alpharetta, GA 30009 (Metro Atlanta)
USA
Phone: +1 770-255-2400
US toll free: 1-888-234-1890
Email: info@datalex.com
Fax: +1 770-255-2500
Datalex UK
Tower 12
The Avenue North
Spinningfields
18-22 Bridge Street
Manchester
M3 3BZ
Phone: +44 (0)161 244 7200
Email: info@datalex.com
Fax: +44 (0)161 244 7201
Datalex Amsterdam
Datalex Netherlands B.V.
Parlevinker 21
1186 ZA Amstelveen
The Netherlands
Phone: +31 20-503-0200
Email: info@datalex.com
Fax: +31 20-503-0299
Datalex South Africa
P.O. Box 1920
Kempton Park
1620 South Africa
Phone: +27 83 457 1420 or +27 11 972 4149
Email: info@datalex.com
Fax: +27 11 972 4149
Datalex Latin America
Alejandro Ormeno
Buenos Aires
Argentina
Phone: + 54 9 11 6971 1731
Email: alejandro.ormeno@datalex.com