Dublin, 11 July 2012 – With over 85% of business transacted direct and noted as one of the industry’s ancillary champs*, Aer Lingus has extended their agreement with Datalex as a key driver to their retail strategy going forward.

 “We are pleased to confirm another five year agreement with Datalex signed in early June this year. The award winning Travel Distribution Platform (TDP) is our preferred retail and merchandising platform. In partnership with Datalex, we continue to leverage TDP’s innovative pricing and shopping capability to differentiate our offerings and add value to the travel experience.“ Stephen Kavanagh, CCO, Aer Lingus.

 With recent contract awards such as Delta Air Lines, WestJet and SITA, Datalex’s agility and innovation continue to help accelerate the new airline retail paradigm.

 (*The Amadeus Worldwide Estimate of Ancillary Revenue for 2011)

Contact:

Ornagh Hoban
Tel. + 353 (0)1 806 3500
news.dept@datalex.com

About Datalex

Datalex is a leading provider of travel distribution software and solutions which enable global travel industry suppliers and distributors deliver increased content and choice to their customers across multiple sales channels, while enabling significant reductions in distribution costs. Datalex’s customers represent the elite of the travel industry and include Air China, United Airlines, Delta Air Lines, Frontier Airlines, Aer Lingus, STA Travel, South African Airways and Copa Airlines.

Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and Asia-Pacific. Datalex is a publicly held company traded on the Irish Stock Exchange (symbol: DLE). For more information, please visit the company’s web site at: www.datalex.com