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“AIRFAIRS – THE FAIR WAY TO FLY”
ENABLED BY DATALEX
Dublin, January 16, 2009
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Frontier Airlines has launched
AirFairs “a whole new way to buy
and fly”, through a technology
partnership with Datalex.
The Datalex Travel Distribution
Platform (TDP) replaces their
Sabre Sonic Solution and
elevates the airline’s online
presence to an advanced level of
flexibility and control, while
allowing Frontier to deploy new
customizable fare merchandising
capabilities. This was achieved
in record time due to the
maturity and flexibility of
product.
“I
couldn’t be more pleased with
the Datalex team,” said
Frontier President and CEO Sean
Menke. “We set a very
ambitious timetable for this
project, and they helped us meet
our goals. We now have a product
that is on the cutting edge of
technology in the airline
industry and substantially
differentiates us from our
competitors. Datalex played a
big part in that.”
New fare structures let the
customer choose which fare level
best meets their specific travel
needs. AirFairs offers a choice
of three different fare levels;
Classic Plus, Classic or Economy
with varying levels of service
offerings. Frontier experienced
conversions of 40% to higher
levels
driving significant yields.
Frontier is the latest major
carrier to select Datalex as
their technology partner for
booking and processing of
‘unbundled’, a la carte and
ancillary products and services;
abstracting from any system
inefficiencies and driving
increased yield and competitive
advantage.
Hosted in Datalex’s Data Centre
in Atlanta, TDP integrates with
Frontier’s business systems and
other hosts to provide a new and
significantly enhanced online
shopping solution with the
ability to price via a fare and
rule import direct from ATPCO.
Advanced shopping features
include fare families, calendar
shopping and the ability to
integrate ancillary services
such as insurance, priority
express check-in, premium seats
and DIRECTV® – Frontier
Airlines’ 24 channel in-flight
live TV service available at
every seat.
About Datalex:
Datalex is a leading provider of
travel distribution software and
solutions that enable global
travel suppliers and
distributors to deliver
increased content and choice to
their customers across multiple
sales channels, while enabling
record revenue growth and
reductions in distribution
costs. Its customers include
major airlines suppliers such as
Aer Lingus, Aeromexico; COPA
Airlines; Frontier Airlines;
United Airlines; SAS Airlines;
Saudi Arabian Airlines, South
African Airways, Singapore
Airlines, Philippine Airlines
and Virgin Atlantic Airways.
Headquartered in Dublin,
Ireland, the company maintains
offices in Europe, Australia and
USA. Datalex is a publicly held
company traded on the Irish
Stock Exchange (symbol: DLE, and
also OTC: DLEXY). For more
information, please visit the
company’s website at
www.datalex.com.
About Frontier Airlines
Holdings, Inc.
Frontier Airlines Holdings, Inc.
is the parent company of
Denver-based Frontier Airlines.
Currently in its 15th
year of operations, Frontier
Airlines is the second-largest
jet service carrier at Denver
International Airport, employing
more than 5,000 aviation
professionals. Frontier
Airlines' mainline operation has
54 aircraft with one of the
youngest Airbus fleets in North
America. Frontier Airlines'
mainline operations offer 24
channels of DIRECTV® service in
every seatback along with a
comfortable all-coach
configuration. In conjunction
with a fleet of ten Bombardier
Q400 aircraft operated by Lynx
Aviation (a subsidiary of
Frontier Airlines Holdings,
Inc.), Frontier offers routes to
more than 50 destinations in the
U.S., Mexico, Canada and Costa
Rica. In November 2006, Frontier
and AirTran announced a
first-of-its-kind integrated
marketing partnership that
offers travellers the ability to
reach more than 80 destinations
across four countries with low
fares aboard two of the youngest
fleets in the industry. For more
in-depth information on Frontier
Airlines, please visit its Web
site at FrontierAirlines.com.
Contact
Ornagh Hoban
Datalex, Ireland
+ 353 1 806 3500
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