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DATALEX SUCCESSFULLY DELIVERS
ANCILLARY MERCHANDISING TO SOUTH
AFRICAN AIRWAYS
Dublin, 25 February 2010 -
Datalex has successfully
delivered ancillary
merchandising to South African
Airways in their home market,
allowing the leading African
airline to cross-sell car hire
and hotel products online at
www.flysaa.com.
Datalex’s Travel Distribution
Platform (TDP) offers South
African Airways the flexibility
and control to connect to
multiple content providers and
suppliers through a single
Merchandising Platform,
providing customers with a
streamlined shopping experience.
Car hire and hotels are
integrated within the air
booking confirmation page,
offering a one-stop-shop and
improved customer service.
South African Airways has
selected OctopusTravel (GTA) for
hotels and Avis, Budget and
Europcar for car rental as their
suppliers of choice to provide
their ancillary content. This
implementation will facilitate
the addition of further
ancillary products and services
as these are required. Future
enhancements will include
multi-lingual functionality
supporting French and German and
the ability to add other
languages.
Commenting on the delivery,
Datalex CEO Cormac Whelan said:
“Yet again, Datalex has
delivered TDP functionality that
exactly meets our customer’s
requirements and which will
increase online sales and
revenue for South African
Airways. Ancillary merchandising
enhances South African Airways’
product offering, improving
customer choice and helping
South African Airways to achieve
their business goals.”
About Datalex:
Datalex is a leading provider of
travel distribution software and
solutions to airlines and travel
distributors worldwide. Datalex
delivers unparalleled expertise
and flexibility enabling some or
the world’s most progressive and
pioneering distribution
strategies. Each year, over 50
million direct channel
transactions are booked through
the Travel Distribution Platform
across global markets.
Headquartered in Dublin,
Ireland, the company has served
the travel industry for 25 years
and maintains offices in Europe,
Australia and USA. In 2009,
Datalex won the World Travel
Award for the World’s Leading
Booking Engine Technology
Provider. Datalex is a publicly
held company traded on the Irish
Stock Exchange (symbol: DLE, and
also OTC: DLEXY). For more
information, please visit the
company’s website at
www.datalex.com.
About South African Airways
South African Airways (SAA) is
the leading airline on the
African continent and has a
commanding presence in the
region. The airline is first and
foremost set to carry out its
mandate of being an African
airline with global reach by
further expanding its African
route network. SAA is
particularly proud of its
history and solid presence in
the African skies, particularly
in its 75th year of existence.
SAA will focus its efforts going
forward on expanding and growing
its already expansive route
network on the continent. For
more information about SAA visit
www.flysaa.com.
Contact:
Ornagh Hoban
Datalex, Ireland
+ 353 1 806 3500
news.dept@datalex.com
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