STA TRAVEL - A MULTI-SOURCE, MULTI CHANNEL REALITY

Dublin, 14 December, 2009 - The latest version of Datalex’s Travel Distribution Platform (TDP) has been rolled out and is now ‘live’ and in production in over 300 STA Travel branches worldwide.  This enables STA Travel to operate in a multi GDS/CRS shopping and reservations environment.

Datalex TDP now powers both agency and online channels for STA Travel’s global markets, enabling the distribution of a vast range of travel products and services from multiple sources, in multiple currencies. 

STA Travel has successfully implemented the GDS/CRS neutral distribution platform and fares database in support of their corporate initiatives to deliver a single view of the customer; a broader source of content and services; improved operational and training efficiencies and reduced costs across its global distribution network. 

Peter Liney, CEO of the STA Travel Group said: “As the largest student and youth travel company in the world, STA Travel faces the ongoing challenge of delivering customer value and operational efficiency within an evolving travel market. Datalex has been successful in the implementation of the Travel Distribution Platform in support of our multi-source strategy.  This enables us to respond more effectively to the needs of our youth travel market and to provide a vast range of travel products and services across multiple channels. STA has already reaped rewards in terms of sales, revenue and productivity gains and looks forward to continuing our relationship.”

About Datalex:

Datalex is a leading provider of travel distribution software and solutions to airlines and travel distributors enabling some or the world’s most progressive and pioneering distribution strategies. Each year, over 50 million travel transactions are booked through the Travel Distribution Platform across global markets. 

Headquartered in Dublin, Ireland, the company has served the travel industry for 25 years and maintains offices in Europe, Australia and USA.  Datalex is a publicly held company traded on the Irish Stock Exchange (symbol: DLE, and also OTC: DLEXY). For more information, please visit the company’s website at www.datalex.com.

About STA Travel:

STA Travel is a global travel specialist with 30 years experience advising young people on holidays and adventures abroad. STA Travel offers a unique range of flights, accommodation, tours and expeditions in 90 countries and send over 6 million passengers away each year. STA Travel has over 300 branches worldwide.

Contact:

Ornagh Hoban
Datalex, Ireland
+ 353 1 806 3500
news.dept@datalex.com