TDP Branded Fares
Datalex customer achieved 40% conversion to 20% higher yield fare within hours of launch.
Dynamic Fare Family Bundling with TDP Airline Merchandising
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TDP Airline Merchandising > TDP Branded Fares
Bundled Ancillary Up-Sell
Datalex customer achieves 20% up-sell of $50 per passenger.
Dynamic Fare Family Bundling
- Configure pricing for ancillary items in a bundle based on their inclusion in a fare family
- Prices can be added to the air fare and shown as an opaque unit or in detail by fare family benefit
- Frontier Airlines’ AirFairs – Conversions of 40%
- 22% of passenger revenue was contributed by AirFairs
- AirFairs program had a margin of 18.5%
We have delivered industry leading functionality and received accolades based on the power of our Datalex-powered web channel. With Datalex, we will continue to innovate and deliver more functionality to drive direct revenue and improve the Frontier Airlines customers experience.”
Jan Fogelberg, VP Customer Experience and Technology, Frontier Airlines
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TDP Persona Shopper
Personalize every offer! Right product, price, channel throughout the traveler journey.
Intuitively identify customer intent and tailor offer with the TDP Persona Shopper feature.
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TDP Airline Merchandising > TDP Persona Shopper
The TDP Super PNR Reservations database stores all products and services purchased and ensures optimization and relevance across all touch points.
Persona Shopper
An active listening based shopping service for online travel systems that characterizes a set of customer needs and concerns during an online interaction, and uses that characterization to optimize and customize travel product offers throughout the customer journey.
Intuitively Identify Customer Intent and Tailor Offer with Persona Shopper
- Know your customer and optimize each conversation
- Monitor shopping behavior and profile without the need to log in or complete a profile
- Real time predictions of implicit interest and relevant content the customer values now
- Shopping logic permits categorization of product, pricing and promotions
- For real time recommendation and promotion – ‘Tailored and Relevant’
- Flexible rule set to ‘sum up’ customer value – what is offered at what price
- A customer may have a different persona each time they shop, matching persona to the offer
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TDP Inspire Shopper
Enable intuitive, contextual and adaptive search and promotions to generate demand and purchase conversions.
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TDP Airline Merchandising > TDP Inspire Shopper
Intuitive and Contextual Search Capability
Based on Input:
- Origin/destination
- Budget
- Calendar
- Days to departure
- Travel theme
- Map
- Point of sale
Creatively promote and push offers:
e.g. adverts, promotions, fare alerts.
Priced and available offers.
“Customer reaction has been great; they really appreciate spending less time searching for the offer advertised. The intuitive contextual search features have greatly enhanced the shopping “experience.”
Mike Re, Chief Information Officer, South African Airways
Special Offers:
- Mange adverts, show lowest available prices
- Deep links customer into booking path
- Ability to add referral data to search request; to track offers and campaigns
- Lowest deals – configure and control
Optimized and Intuitive Shopping
- Dynamic real time availability via route map
- Deep link customer into booking path
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TDP Champion Challenger
Success probability is based on data, skill and judgment.
Take the guesswork out of maximizing the customer value and revenue opportunity.
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TDP Airline Merchandising > TDP Champion Challenger
Champion Challenger
Champion Challenger provides adaptive control algorithms which empower resources to conduct market testing, observe, analyze, experiment and refine their retailing strategies. This takes the guesswork out of maximizing the customer value and revenue opportunity.
