To enter the digital marketplace in China and enable pricing and shopping for international and domestic markets.
Datalex provided an integrated Digital Commerce Platform which optimizes products and promotions across a dynamic digital marketplace. This includes direct online and mobile channels as well as distribution to major OTAs, social channels and leading retailer websites.
Prior to deployment of their Digital Commerce Platform, Air China observed online sales of 7-8%. Online sales have grown significantly and today, over 27% of the total Air China sales are via direct channels, with a target of 50% set for 2017.