Challenge:
To enter the digital marketplace in China and enable pricing and shopping for international and domestic markets.
Solution:
Datalex provided an integrated Digital Commerce Platform which optimizes products and promotions across a dynamic digital marketplace. This includes direct online and mobile channels as well as distribution to major OTAs, social channels and leading retailer websites.
Benefits:
Prior to deployment of their Digital Commerce Platform, Air China observed online sales of 7-8%. Online sales have grown significantly and today, over 27% of the total Air China sales are via direct channels, with a target of 50% set for 2017.
