Brussels Airlines selected the Datalex Commerce Platform to enable pricing, shopping and order management for consistent and differentiated retail experiences. Since launch, the result is an impressive 42% increase in conversion rate and 35% increase in online revenues.

Brussels Airlines use Datalex Commerce Platform Case Studybrussels_airlines_xaiver_lagardereThe Datalex Commerce Platform allows airline retailers to rapidly innovate and configure differentiated retail experiences across all channels, devices and touchpoints. It took Brussels Airlines just six months to deliver a complete transformation of their online experience.

The solution combines fares from Brussels Airlines, Swiss International Air Lines, Lufthansa and Austrian Airlines as part of a combined branded fare offering.
Dynamic pricing features allow the airline to vary real-time branded fare offers by channels, market, customer segment, day of week, and time of day for all channels.
A product catalog enables the configuration of pricing availability and sales content for limitless ancillary products and services. Merchandising and personalization features enable the airline to define, tailor and promote branded fare offerings across channel, device and touchpoint.