Digital Commerce Platform
The platform Offer and pricing management capability enables sophisticated merchandizing and personalization features to configure accurate pricing, availability and sales content for fares, limitless ancillary/optional products and services (bags, seats, lounge, in-flight meals and many more). It includes an extensive array of non-air ancillary offerings (car hire, flights, hotels, travel insurance, ground transportation, tours & attractions and many more).
Control all product content in one place, including products syndicated from multiple sources. Our platform is also integrated with a wide variety of airline loyalty programs.
Air and ancillary inventory sources.
Partner supplier inventory sources: e.g. hotel, transportation, insurance, duty free.
Data-driven dynamic merchandizing: offer the right product or service at the right time.
Segmentation & Personalization
Grouping customers together according to identifiable characteristics (age, geography, gender or purchase behavior).
A 360-degree view and management of the entire traveler journey.
"Jetblue Airways is pleased to extend its successful partnership with Datalex. We will continue to innovate and extend our digital travel retail offer and service using the Datalex Platform."
VP Tech Products, JetBlue Airways
Read the JetBlue case study below
or watch the Datalex JetBlue Vacations video.
The platform order management capability enables key sets of capabilities for all trip, pre-trip and post-trip operations and a record of all offers and purchases at all touchpoints. This provides the travel retailer with the control and flexibility to add any product or service at any time, thereby abstracting from the constraints of the traditional airline systems (PNR).
Datalex has Level 3 IATA NDC Certification (International Air Transport Association), is an IATA ONE Order strategic partner, and is an active member of IATA’s NDC working group.
Order Create and Orchestration
Order create and orchestration e.g pre-book.
Omni Channel Order Payment
Payment enablement, authentication, authorization, capture, split payments, fraud check.
Omni Channel Order Fulfillment
Check-in, PNR retrieval, rebooking, order resync, update error handling, issuance, notifications and queuing.
Comprehensive policy management for all products and policy management retrieval from external sources.
Financial reporting, invoicing, receipt management, notifications and confirmation.
Financial ERP System Integration
Seamless integration with multiple ERP systems such as SAP and Oracle financials.
Cancel and refund air, non-air and 3rd party products.
Efficient handling of involuntary ticket changes, automated notifications and waitlist bookings.
Read our Digital Commerce Platform data sheet.
- Product & Content Configuration
- CMS, External Catalog Orchestration – Retail Products
- Loyalty Programs
- Developer Portal and API Framework to support Developers and UX
- Analytics, Reporting
- Omni Channel API/REST Services + UI SDK
- Distribution API Rest Services - UI SDK
- Supplier API Orchestration - External Pricing and Catalog Sourcing
- Airline System Orchestration - PPS, ERP, Revenue Management
- Retail Operations Console
The platform's payments management capability enables a tailored, frictionless and uninterrupted payments experience across all sales channels. A rich suite of modular payment options increases conversions while reducing complexity and costs.
Payment Provider Network
Global payment network and support for all major forms of payment: credit, debit & alternate methods
(e.g. Apple Pay, PayPal).
+ 3D Secure
Support for full payment options including redirect and 3D secure.
Loyalty Point Redemption
Miles & Money
Payment/redemption using loyalty points and or miles.
Virtual Currencies & Credits
Fulfillment process to accept virtual rewards, service disruption
e-vouchers, residual value/stored credit,
Ticket Booklets; vouchers –
gift cards – subscription products.
Consolidation of reward credits
into a single currency.
Credit Bank B2B Commerce Partners
Credit management functionality for travel agency partners.
Configure parameters for virtual currencies, pre-pay, subscriptions, credit management.
Financial reporting Console and APIs
Credit account management administration and configuration.
Our partnership with Datalex will enable us leverage new platform capabilities,
accelerate and enhance offer and order management across all sales channels,
as we realise our ambition to be the leading value carrier on the North Atlantic.
Platform capabilities: products
Products enabled by our Platform Capabilities.