Benefits of Datalex Loyalty Commerce

The Datalex Loyalty Commerce Platform enables a wealth of opportunity to drive true customer loyalty, boost engagement and increase ancillary revenue.

Increase Revenue Datalex
Increase
Revenue

Redemption Shopping/Booking for Air & Ancillaries with Points, Promotions, Affinity Search, Trip Management etc.

Product Catalog to extend the range of loyalty products/services. 

Virtual Currency for Loyalty Commerce
(Cash & Points + Vouchers, Gift Cards, Pre-Pay and Credit Management).

Reduce Costs Datalex
Reduce
Costs

Datalex supports Online re-issue and refund – moves traffic out of the call centre.

Compete And Differentiate Datalex NDC
Compete &
Differentiate

Proven Redemption Capability. 

3rd party system abstraction/ orchestration – CRM, Financial Systems.

Persona and Offer Optimization.

Product Catalog to manage unlimited products.

Retail Focus – Multi Travel and Retail Domain Order Management

Tailor And Optimize Datalex NDC
Tailor & 
Optimize

e.g. Datalex delivers Flexible Business Rules, Platform Configuration, Customizable UI Framework

Omni Channel Retail Datalex
Omni Channel
Retail

Provide a consistent and connected retail and experience across all channels and touchpoints – expand sales channels 

 Trends & Future Perspectives

Conor O'Sullivan (VP of Product, Datalex), Alan Lias (MD, Venturist) and Evert de Boer (Managing Partner, On Point Loyalty) share the latest trends and future perspectives in Loyalty Commerce.

Datalex Loyalty Commerce Solution

The Datalex Loyalty Commerce platform provides enhanced capabilities that enable airlines and loyalty programmes to deliver a seamless and secure shopping and redemption process to their customers.

Datalex Offer Management

Offer
Management

  • Combine points and cash with slider capability – Air + Ancillary Product & Pricing Management

  • Multiple award availability source – external providers

  • Optimization & Contextual Merchandizing – tailored award sales offer

  • Integrate with airline and third party loyalty systems

  • Promotion on Loyalty Program Currency (FOP)

Order
Management

  • Omni Channel Order Create, Order Pay, Order Fulfill

  • Cancel & refund, Reprice, Rebook

  • Order Orchestration 

  • Financial Systems

  • Partner Settlement

  • Disruption Management - IROPs

Datalex Marketplace Management

Marketplace
Management

  • Omni Channel API/REST - Consumer

  • Distribution API/REST - Channel

  • Supplier API/REST – Partner

  • Retail Operations Console (Ops Portal)

  • Responsive UI for shopping and booking in reward flow

  • 2FA for secured access

Datalex Payment Management

Payment
Management

  • Combination of alternate FOP
     (rewards points) and traditional FOP(Credit, Debit Alternate)

  • Airline Credit Bank (B2C/B2B)

  • Virtual Reward Currencies
    Subscriptions, Digital Wallet and
    Reward Vouchers (FOP)

Interested?

Loyalty Commere DatasheetDownload our Loyalty Commerce
Datasheet below.

We selected the Datalex digital commerce platform to innovate and improve the experience of engaging our participants and the value Multiplus generates for our partners. This is part of our goal to be the best loyalty network.

Roberto Medeiros
CEO of Multiplus

 

Latest Datalex News On Loyalty Commerce

TrueBlue JetBlue

JETBLUE TRUEBLUE
CASE STUDY 

Datalex Loyalty Commerce provides enhanced capabilities that enable loyalty programmes to deliver a seamless and secure shopping and redemption process to their customers.

Multiplus Announcement

Multiplus SELECTS DATALEX FOR LOYALTY COMMERCE

Datalex is pleased to announce its agreement with Multiplus S.A., the leading Brazilian loyalty coalition network, to deliver its digital commerce platform for airline and travel products...

Airline Dynamic Pricing Datalex

AIRLINE DYNAMIC PRICING - USING ADVANCED DATA SCIENCE

As we look at the major trends in the travel industry, one thing is clear - the future of travel retail will become more and more personalized. Airlines want to leverage the rich data... 

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