Reduce Costs Datalex Icon

Simplified Fare Filing & More Efficient Search drives significant cost savings through reduced search volume. 

Increase Revenue Datalex Icon

Optimize and Dynamically Price/Merchandise Offers, Promotions and Discounts - Air & Ancillary Products and Services across B2B channels for Revenue Gain.

Compete And Differentiate Datalex NDC
Compete and Differentiate

Optimize and Differentiate the Offer and Customer Service consistently across all channels.

Tailor And Optimize Datalex NDC
Tailor & 

Unified Offer and Order Management ensures one single source of customer truth with a consistent view of customer profile and order.

Omni Channel Retail Datalex NDC
Omni Channel

Provide a consistent and connected retail experience across all channels and touchpoints – expand sales channels.

 Our Vision

Views and opinions on NDC from Abram Richman (Chief Product Architect, Datalex) and Blair Koch (CTO, Datalex) below. 


Datalex NDC Solution

The Datalex Digital Commerce Platform has been designed around the concept of unified offer and order management across all channels. Travel retail customers use our platform to provide an omni channel customer experience, to control the offer across channels and to manage a marketplace of partner suppliers and distributors.

NDC offer and order management is an integral part of the global platform solution and includes integration with a large number of supplier sources across all travel domains. Enabling the ability to dynamically orchestrate Offer creation and Order management between any number of participants.

Datalex Offer Management

Offer Management

  • Air + Ancillary Product & Pricing Management
  • Supplier – Product & Pricing Management
  • Optimization & Contextual Merchandising
  • Trip Management
  • Dynamic Customer Profiling, Segmentation 
Datalex Order Management

Order Management

  • Omni Channel Order Create, Order Pay, Order Fulfill
  • Cancel & refund, Reprice, Rebook
  • Order Orchestration
  • Financial Systems
  • Partner Settlement
  • Disruption Management - IROPs
Architecture Datalex NDC


  • Independent to maintain / upgrade
  • Easy to be replaced by any other technology (RESTful)
  • Completely Decouple the business from the interface
Datalex Open Platform API Ecosystem

Our Chinese airline customers are now able to directly optimize offers on leading e-Commerce sites such as Ctrip, Fliggy and Qunar, which is enabled through our platform and is driving a significant revenue uplift for our airline customers.

Haoran Guo
GM, Datalex China


Latest Datalex News On NDC

Best In Class NDC Datalex Blog


In 2016, IATA produced its first NDC Solutions White Paper. IATA commissioned Sia Partners to carry out the study, which looked at the solutions provided by a range of IT providers across the industry...

White Paper Datalex NDC


Corporate travel is a unique segment within the overall travel market with an estimated spend of 1.3 trillion US dollars in 2016. For many companies, the travel budget represents the third largest spend category...

Airline Dynamic Pricing Datalex


As we look at the major trends in the travel industry, one thing is clear - the future of travel retail will become more and more personalized. Airlines want to leverage the rich customer data they hold...

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