The connected traveler may shop online, manage the trip on mobile, purchase an upgrade at the kiosk, or connect with a call center. They demand contextual and relevant offers at  each point of interaction.

Our unified commerce components are delivered as B2C and B2B applications and as an intelligent API platform, ensuring your customers can interact with you in a consistent manner on any sales channel or device. Plus, they provide the multi-channel capability to distribute your products into every sales channel.

Datalex is an active participant in IATA’s NDC Working Group with Level 3 NDC Certification, working with airlines and technology providers to accelerate new industry standards in travel distribution.



Omni Channel B2C applications for web and mobile provide for rich shopping , booking and trip management experiences, tightly coupled to the unified commerce features of pricing, merchandizing, and order management.

B2C applications leverage the personalization component to deliver connected, optimized offers, promotions and rewards tailored to the needs of the traveler at each point in the travel experience.

Applications can be run on multiple mobile platforms and can be easily updated with the branding of the travel retailer.

A travel agency software application allows airline agency partners to shop and book directly with the airline rather than using a third party solution such as a GDS.

The corporate travel agency software application for corporate partners eliminates the need and cost of using a third party agency to provide travel booking and management services for corporate employees.

Partners can shop, reserve, ticket, manage reservations, and report on sales in a directly connected, secure environment. The agency or travel arranger can leverage the same features available in the B2C applications, e.g. fare families, a-la-carte products and services as well as negotiated fare pricing and availability.

The credit bank component gives travel suppliers the ability to grant commercial credit accounts to travel agencies enrolled as travel agency or corporate travel arrangers.

The latest Datalex call center application solves the disjointed experience of current airline call centers which bear little similarity to a digital channel engagement on web or mobile, and which can be inconsistent in terms of product, price, policy and service. The Datalex call center application ensures that agents can ‘connect’ the experience and deliver a more streamlined, efficient and relevant experience to customers. The configurability and usability of the application coupled with extensive offer management and order management features to support all fares, bundles and optional services ensures superior customer service.

Features include configurable rules for change, cancel and refund of all products (air and ancillary); redemption booking and the ability to waive charges.

Efficient customer profile management ensures faster processing and relevant cross-sell of optional products and services.

Leverage a scalable, agile and robust API suite to rapidly develop new omni-channel sales applications that extend the customer experience and market reach.

An open API-First platform architecture which supports comprehensive REST web services for all pricing, merchandising, personalization and order management features.

The developer portal, UI SDKs and configuration tools allow your internal IT or accredited Agility Partner providers to leverage an open, extensible and scalable Commerce Platform with agile SDK developer tools, service delivery, support and training.

All schema support current and evolving IATA NDC standards.