Philippine Airlines has reselected Datalex as its digital commerce technology partner for the next five years. The partnership will support Philippine Airlines’ digital strategy to drive competitive consumer and corporate offers across all sales channels.
Datalex has partnered with Philippine Airlines for over nine years to deliver differentiated and competitive e-commerce offerings to leisure and corporate customers across online, mobile and agency channels.
The Datalex Digital Commerce Suite supports unified pricing, offer and order management of all products and services to Philippine Airlines’ customers across all online channels and devices. Most recently, Philippine Airlines extended its commerce platform to support corporate agency shopping and booking with consolidated payments and credit management features for over 200 corporations.
Consumer confidence in the Philippines is ranked as one of the most optimistic globally and consumers are among the world’s most active and most participative digital consumers. Philippine Airlines, one of Asia’s premier carriers, has been at the forefront of digital commerce innovation and has become one of the most popular e-commerce sites in the Philippines.
David Lim, Senior Vice President of Commercial Operations, Philippine Airlines, said: “Datalex provides a flexible e-commerce framework which helps us to drive profitability and excellence in service. We are pleased to partner with Datalex to deliver competitive offerings to domestic and international customers across all digital channels and devices.”
Dominic Clarke, SVP Global Sales, Datalex, said: “We are honored to continue this exciting partnership with Philippine Airlines for a further five years. Philippine Airlines is a great example of digital commerce innovation which abstracts from constraints of operational host systems.”
Datalex is a market leader in digital commerce for travel retailers. The Datalex commerce platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. Its customers include Abacus, Aer Lingus, Air China, Air Transat, Brussels Airlines, Copa Airlines, Delta Air Lines, Edelweiss, HP Enterprise Services, JetBlue Airways, Philippine Airlines, SITA, Swiss International Air Lines, Virgin Atlantic, Virgin Australia, West Air and WestJet. The company is headquartered in Dublin, Ireland, and maintains offices across Europe, USA and China. Datalex is a publicly listed company and is listed on the Irish Stock Exchange (ISE: DLE). Learn more at www.datalex.loc or follow on Twitter @Datalex.