About Us

Our Business - Award-winning retail and merchandising software for travel retailers.

Datalex is a respected, proven and agile provider of travel retail solutions to major suppliers and distributors worldwide who lead the industry with innovative, progressive and pioneering merchandising and retail strategies.

Our Customers - Global airlines driving rapid industry growth and change. Champs of ancillary revenue needing agile innovation and control of their retail strategy.

Virgin Atlantic, Delta Air Lines, United Airlines, Air China, Virgin Australia, Aer Lingus, Air Malta, Copa Airlines, Frontier Airlines, Philippine Airlines, South African Airways, Oman Air and Fiji Airways.

Our Focus - Flexibility, speed, revenue and profitability.

The Datalex Travel Distribution Platform is a comprehensive multi CRS/GDS portfolio that enables advanced air and ancillary pricing, shopping, merchandising, loyalty and personalisation across multiple sales channels. TDP enables the retailer to inspire, personalise and optimise content, value and choice to customers driving over 90 million travel bookings each year.

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WTA winner shield 2011 sm About Us

Top 10 Facts

1. World Travel Award Winner 2010: World’s Leading Travel Distribution Provider.

2. Datalex’s airline and retailer customers process over 75 million bookings each year using the Datalex platform.

3. Datalex’s TDP delivers:

  • $25 per passenger ancillary revenue
  • Shopping and pricing
  • Promotions and rewards
  • Personalised and tailored
  • All channels – direct and indirect
  • Branded fares
  • Dynamic packaging
  • Direct connect

4. Proven end-to-end merchandising: Inspire, personalise and optimise across all channels.

5. The Datalex Travel Distribution Platform allows airlines to define and personalise pricing and shopping across multiple channels: web, mobile, call centre, ticket offices and B2B.

6. Estimated $1 billion in ancillary revenue enabled in 2010.

7. Customers represent leading travel retailers including:

  • Virgin Atlantic
  • Delta Air Lines
  • United Airlines
  • Air China
  • Virgin Australia
  • Aer Lingus
  • Air Malta
  • Copa Airlines
  • Frontier Airlines
  • Philippine Airlines
  • South African Airways
  • Oman Air
  • Fiji Airways

8. Datalex’s airline customers achieve year-on-year increases in ancillary revenue of 65-100%.

9. Datalex customers distribute 40-85% direct to consumer, with up to 80% cost savings.

10. Every day multi-billion dollar corporations leverage the Datalex portfolio to meet their requirements, including IBM Global Software and SITA.

Vision, Values & Mission


To be the leading provider of travel distribution software and solutions.


We will deliver real value to our customers, shareholders and employees. We will do this through innovation, thought leadership, great people, great processes and great products!


Excellence, execution, empowerment.


Datalex (Ireland) Ltd.
Global Headquarters
Block U
East Point Business Park
Dublin 3 Ireland

Phone: +353 (0)1 806 3500
Fax: +353 (0)1 806 3501

GPS Coordinates: 53.3573482, -6.2285315

Datalex (USA) Inc.
One Concourse Parkway, Suite 650
GA 30328

Phone: +1 770-255-2400
US toll free: 1-888-234-1890
Fax: +1 770-255-2500

GPS Coordinates: 33.916351, -84.353167

Datalex UK
Tower 12
18-22 Bridge Street
M3 3BZ

Phone: +44 (0)161 244 7200
Fax: +44 (0)161 244 7201

GPS Coordinates: 53.4811494, -2.2508317

Datalex Amsterdam
Datalex Netherlands B.V.
Parlevinker 13
1186 ZA Amstelveen
The Netherlands

Phone: +31 20-503-0200
Fax: +31 20-503-0299

GPS Coordinates: 52.2798988, 4.8618606

Datalex South Africa
P.O. Box 1293
Glen Balad Mall
Aston Manor
Kempton Park
1630 South Africa

Phone: +27 83 457 1420 or +27 11 972 4149
Fax: +27 11 972 4149

GPS Coordinates: -26.1075610, 28.2376870

Datalex Latin America
Alejandro Ormeno
Buenos Aires

Phone: + 54 9 11 6971 1731

GPS Coordinates: -34.6084175, -58.3731613

+Datalex Ireland