Last update: 27 October 2020 

This Privacy Statement describes how Datalex collects, uses, processes, and shares the personal information that we collect from you, or that you provide to us.

It covers the activities of all Datalex group companies including Datalex (USA), Inc. and Datalex Tokenization, Inc. and specifically relates to the following:

  1. Datalex’s Privacy Statement as it relates to how Datalex processes data on behalf of its customers
  2. Datalex’s Privacy Statement as it relates to how Datalex processes data relating to website visitors
  3. Datalex Privacy Statement as it relates to Financial data
  4. Datalex Cookies Policy
  1. Datalex’s Privacy Statement as it relates to how Datalex processes data on behalf of its customers

Datalex is dedicated to the security and privacy of information provided to us. We take our obligations to protect the security and privacy of all information provided to us by our customers very seriously. Datalex is a data processor, which means that we do not consider the information transmitted to us from our customers or through their websites to be the property of Datalex. We treat it as customer confidential information and do not use it for any purpose not requested by our customer.

During the course of our business, Datalex receives, processes, stores and transmits information provided by end users to our customers. Datalex generally receives information as a step in an end users process of purchasing our customer products or services. These are usually travel related products such as airline tickets and hotel and car reservations. Typical information received includes traveller name, address, telephone number, age, credit card number, itinerary, personal travel preferences (e.g. meal or seating preference) and frequent flyer information.

This information is processed and formatted by Datalex and passed on to the internal or third-party reservation and ticketing systems, such as airline, car and hotel reservation systems, insurance providers, payment processors, and other service providers designated by our customer for further processing and fulfilment of your travel booking. Datalex follows our customer instructions regarding the processing, transmission and storage of this information and will not transmit any information to a third party unless explicitly instructed to do so by our customer.

Datalex is highly sensitive to the security of information provided to us. We employ physical security to prevent unauthorized access to the hardware on which data is store and processed. We maintain physical security, logical security and authentication to maintain data confidentiality within our networks and facilities. The specifications for our security are maintained in the Datalex Security Posture handbook. These are updated regularly as new threats are identified and new security measures are developed.

In general, information received by Datalex is received from you, through our customer, processed and re-transmitted within minutes. Datalex does maintain traveller profile information for some customers for a longer period of time. This data is usually accessible to you at the time of booking to ensure it is correct, or at other times to change, correct or update through our customer’s website. The most effective method of limiting the use and disclosure of your personal data is to use the tools provided on the website of your travel provider as we hold the data and process it on their instructions. If you are unable to get a response from your travel provider, contact Datalex at and we will investigate your request.

  1. Datalex’s Privacy Statement as it relates to how Datalex processes data relating to website visitors

Datalex is committed to maintaining the privacy of the personal data you provide to us. This Statement discloses the information practices for the website, what type of information about our websites’ users is gathered and tracked, and how the information is used, shared or otherwise processed offline. If you have questions or complaints regarding our privacy policy or practices, please contact

Collection of Personal Information

You may choose to give us personal information directly in a variety of situations. For example, you may want to give us your name and contact information to contact us, to subscribe to our alerts and newsletters, to receive further information about our products and services, to download a white paper, or to apply for a job. We use this information in connection with your request and to communicate with you, and we will securely store your information for this purpose until you advise us otherwise. This information may, in most cases, also identify you when you visit our websites. We will retain your information for potential future interactions with you.

If you tell us that you do not want us to use your information to make further contact with you beyond fulfilling your request, we will respect your wishes.

At any time, a website visitor can contact Datalex to:

  • Request access to view any data stored by Datalex relating to them
  • Unsubscribe from marketing mailings from Datalex in which they are included
  • have their personal data stored by Datalex returned to them
  • have their personal data stored by Datalex permanently erased from Datalex’s system

To request any of the above, the website visitor should contact Datalex in writing at the email address with their specific request. Datalex may require verification of the request. The request will be actioned as soon as possible, but taking no longer than 30 days from the date of the original request.

Website visit

We may also collect information relating to your use of our website through the use of various technologies. For example, when you visit our websites, we may log certain information that your browser sends us, such as your IP address (including information deriving from your IP address such as your geographic location), browser type, version and language, access time, duration of access, and referring website addresses; we may also collect information about the pages you view within our sites, the time you spent on each site and other actions you take while visiting our website.

Marketing information

Most information we collect about you comes from our direct interactions with you.

From time to time, we may also collect information that pertains to you through other sources, such as social media sites such as and When you register for an event we may collect additional information (online or offline) in relation to the event organization, and during an event, such as participation in sessions and survey results. Events may be recorded and group photos taken. We reserve the right to use photos for promotional use. When you provide us with your business contact information (such as by handing over a business card) we may use this to communicate with you.

The information that we collect, either directly or indirectly, may be combined to help us improve its overall accuracy and completeness, and to help us better tailor our interactions with you.

Use of Personal Information

Fulfilling your Transaction Request

If you request something from us we will use the personal information you provide to fulfil your request.

Personalizing your Experience on our Websites

We may use the personal information we collect about you to provide you with a personalized experience on our websites and of our services, such as providing you with content you may be interested in and making navigation on our sites easier. We also may use this information to improve our websites.


The personal information you provide to us, as well as the personal information we have collected about you, may be used by us for marketing purposes, i.e., to keep you informed about events, products, services and solutions that Datalex sells. Before we do so, however, we will offer you the opportunity to choose whether or not to have your personal information used in this way. You may at any time choose not to receive marketing materials from us by following the unsubscribe instructions included in each e-mail you may receive, by indicating so when we call you, or by contacting us directly (please refer to “Privacy Questions and Access” below).


In connection with a job application or inquiry, you may provide us with information about yourself, such as a resume. We may use this information throughout the Datalex Group of companies in order to address your inquiry or consider you for employment purposes.

Protect the Rights and Property of Datalex and Others

We may also use or share your personal information to protect the rights or property of Datalex, our business partners, suppliers, clients, or others when we have reasonable grounds to believe that such rights or property have been or could be affected. In addition, we reserve the right to disclose your personal information as required by law, and when we believe that disclosure is necessary to protect our rights, or the rights of others, to comply with a judicial proceeding, court order, or legal process served on our websites.


Our websites, products and services are not intended for use by children under the age of 16.


We will retain your personal information for as long as is required to fulfil the purposes for which the information is processed or for other valid reasons to retain your personal information (for example to comply with our legal obligations or resolve disputes).

  1. Datalex Privacy Statement as it relates to Financial data

Personal data is required in relation to the processing of payments to suppliers who are engaged by Datalex.

Data subjects may be required to provide the following information where applicable;

  • Name and Address
  • Contact Name
  • Contact Phone/Fax number
  • Email address
  • Reg No
  • Bank Details – Name and address of branch, account name
  • IBAN number
  • BIC number
  1. Cookies Policy

Cookies and Other Technologies

As mentioned above, we collect information from your visits to our websites to help us gather statistics about usage and effectiveness, personalize your experience, tailor our interactions with you, and improve our products and services. We do so through the use of various technologies, including scripts, tags, Local Shared Objects (Flash cookies), Local Storage (HTML5) beacons, and “cookies”.

What are cookies and why are cookies used

A cookie is a piece of data that a website can send to your browser, which may then be stored on your computer as a tag that identifies your computer. While cookies are often only used to measure website usage (such as number of visitors and duration of visit) and effectiveness (such as topics visitors are most interested in) and to allow for ease of navigation or use and, as such, are not associated with any personal information, they are also used at times to personalize a known visitor’s experience of a website by being associated with profile information or user preferences. Over time this information provides valuable insight to help improve the user experience.

Cookies are typically categorized as “session” cookies or “persistent” cookies. Session cookies help you navigate through the website efficiently, keeping track of your progression from page to page so that you are not asked for information you have already provided during the current visit. Session cookies are stored in temporary memory and erased when the web browser is closed. Persistent cookies on the other hand, store user preferences for current and successive visits. They are written on your device’s hard disk and are still valid when you restart your browser. We use persistent cookies, for example, to pre-populate forms for your convenience, or determine your country location.

How to express privacy preferences regarding the use of cookies

When visiting our websites, you may have the possibility to set your preferences regarding cookies and other similar technologies by using the options and tools made available to you by your web browser. While our websites do not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions, you can generally express your privacy preferences. Look under the heading “Tools” (or similar heading) in your particular browser for information about controlling cookies. In most instances you can set your browser to notify you before you receive a cookie, giving you the option to decide whether to accept it or not. You can also generally set your browser to turn off cookies.

International Transfers & Data Sharing

We may contract with a third party provider to support us in what we do. In some cases, those third parties may require access to some or all of your personal data. For example, we may share personal data with third parties which allows us to operate our business as well as provide contracted services to you.

We will only share the information that is necessary for the purposes described. Any third party who receives this information is bound by a contract with us setting out their obligation in relation to your data as required per Article 28 of the GDPR.

Any data shared with trusted 3rd party providers will be subject to physical security measures to prevent unauthorised access or use by unauthorized persons. We take all necessary steps to ensure that your data will be given adequate protection as required under the GDPR and Datelex’s own internal security policies.

Unless stated otherwise, transfers of personal data from within the European Economic Area (EEA) to third parties outside the EEA are based on an adequacy decision or are governed by the standard contractual clauses (SCC). Any other non-EEA related transfers of your personal data will take place in accordance with the appropriate international data transfer mechanisms and standards.

Data retention

We will retain your personal data only for as long as necessary for the purposes outlined above related services provided to you, to comply with our legal obligations, resolve disputes, and enforce our agreements.

We maintain specific records management and retention policies and procedures, so that personal data is deleted according to the following retention key criteria:

  • As long as we have an ongoing and active relationship with you (in particular, if you have a contract with us).
  • As long as we have your consent keeping you informed.
  • As long as it is needed in order to comply with our global legal and contractual obligations.

If you wish to obtain further information on this, please contact us at

Notification of Changes

If we make any material changes to this Privacy Statement, we will notify you via notification on our website, and as otherwise required by applicable law.

Access Requests

If you have a question about this Privacy Statement or Datalex’s handling of your information, if you wish to obtain a copy of information stored by Datalex, or if you become aware the information is incorrect and you would like us to correct it you can send an email to the Datalex Data Protection Officer at

Contact Information

Data Protection Officer
Block U, East Point Business Park
Dublin D03 H704

If you no longer wish to receive marketing e-mails from Datalex, please send an e-mail to or follow the unsubscribe instructions included in each marketing email.