Control and Accelerate Airline Retailing with The Digital Configurator 

The Digital Configurator is a fast and sophisticated, cloud-based business rules management system for airline business users with unrivalled flexibility and ease of use. It integrates with all of the Datalex product portfolio and it enables airlines to control and quickly change their ancillary and pricing strategy in response to customer demand, personas, competition, external and other changing market demands or factors.

With a core focus on simplicity and speed, it allows an airline's business and marketing teams to bring their business changes to production without involving technical IT teams, thus realising significant savings in time and cost.

Airlines need greater control of the offer, the ability to react quickly to market changes and drive efficiencies wherever possible. The Digital Configurator was created to do just that.

The Datalex Team

Taking control

Cost & time efficiencies

Remove data overhead by significantly reducing costs and time to make business data changes in production

Agility & flexibility to react fast

React quickly to changing market demands, customer demands and competition

Control the offer across the retailing lifecycle

Adapt the offer throughout the customer lifecycle to upsell and increase revenue

Apply tactical pricing

Easily update, test and deploy pricing changes and upsell offers across any channel, without IT dependency

Promotions Management

Precision Promotions in Real-Time that Boost Demand

Powered by the Digital Configurator, the highly flexible Promotions Management tool provides airlines’ e-commerce teams with real-time configuration control of promotions to drive demand and ultimately increase flight revenues. With the ability to create promotions enhanced with real-time data, airlines benefit from more strategic and optimal promotions with a higher conversion.

Promotions Managment

Benefits of The Digital Configurator

Retail Control

Intuitive and easy to use interface for airline business users

Greater flexibility and retail control across all Datalex products

Business users can easily make configurations without IT intervention


Publish ancillary changes in near real-time 

React fast to market changes, competition and customer demands

Minimum 'clicks' required to complete a business rule configuration



Testing and approval steps before publishing

Different admin rights according to role and seniority level

Capturing Audit trails

Training provided by Datalex to ensure efficient use of the tool

Cost Efficiencies

Cost to configure data on production environment can be reduced significantly


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