Intelligent Product and Price Determination

Datalex Dynamic enables airlines to dynamically create contextualised and personalised offers that are more relevant and appealing to the end customer. It allows airlines to create the right offer, at the right time, through the right channel, at the right price, to drive and maximise revenue optimisation and customer loyalty.

 


In this video Datalex Dynamic product manager Fred van Toorn explains how airlines can take control by managing offers, products, and pricing strategies through Datalex Dynamic.

Key Differentiators and Benefits of Datalex Dynamic

Uber Agility

React faster in market than ever before with intelligent dynamic pricing.

 

 

Flexible Retailing

Enables a flexible digital retailing solution based on a non-restrictive architecture which is highly configurable and allows airlines to react to current market events quickly and accurately.

Real-Time Pricing

Unrivalled offer control and ultra-flexibility to quickly adapt pricing to super-fast moving demand trends via the Digital Configurator and Dynamic Price Adjustment.

Intelligent Continuous Pricing

Drives an unlimited number of price points with which to engage customers and drives more revenue with faster and smarter data driven pricing.

True omni-channel provider

Enables airlines to distribute relevant offers across all channels —the right offer, to the right customer, at the right time, at the right price and through the right channel.

Low Total Cost of Ownership

A futureproof and high performant product in AWS hosted infrastructure, with unparalleled PSS agnostic functionality and connectivity.

Single Source of Truth

Enables airlines to distribute relevant offers across all channels —the right offer, to the right customer, at the right time, at the right price and through the right channel.

Independent Provider

Removes the constraints imposed by the legacy airline PSS or GDS. With a flexible integration layer, Datalex Dynamic can integrate into any traditional PSS or GDS as required.

Persona

Provide meaningful and contextually relevant personalisation.

Become the experience-based airline retailer that today’s travellers trust with the feature-rich Persona engine.

Persona

Real-Time Retail Control

Datalex Dynamic leverages the Digital Configurator which provides full retail control to the airline to configure pricing rule data for fare brands, ancillary products and services. Airline business users can easily and quickly apply dynamic pricing and product determination rules to airfares and ancillaries, without the need for IT intervention.

Get in Touch

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