3 December 2020 – Datalex, a market leader in digital commerce for travel retail, announced today that it has achieved Amazon Web Services (AWS) Travel and Hospitality Competency status. This designation recognizes that Datalex has demonstrated deep experience helping customers transform their business from behind-the-scenes operational efficiencies to guest-facing customer experiences. The launch of the AWS Travel and Hospitality Competency comes at a crucial time for the industry as it looks to innovate to address changing demands in the face of COVID-19.

AWS’s global travel and hospitality practice helps companies of every size and segment – including airlines, airports, ground transportation, travel services and sellers, restaurants, lodging, entertainment venues and casinos, cruise lines, and technology providers – to stay agile and accelerate innovation. Now more than ever, AWS wants to help customers succeed by connecting them to partners with deep AWS experience, and a proven track record for helping travel and hospitality companies build resilience for the long run.

AWS launched the AWS Travel and Hospitality Competency to help customers find highly specialized AWS Partners and takes on the heavy lifting of identifying and validating industry leaders with proven customer success and technical proficiency.

Achieving the AWS Travel and Hospitality Competency differentiates Datalex as an AWS Partner with deep domain expertise in one or more of the following categories: Data 360, Digital Customer Engagement, Smart Assets, Core Travel and Hospitality Applications, and Consulting Services providing strategic guidance and deployment services.

"Datalex is proud to be one of the first AWS Partners to achieve AWS Travel and Hospitality Competency status,” said Sean Corkery, CEO. “This milestone denotes our successful transition to becoming a product-led, cloud enabled SaaS provider. Datalex is primed to harness cloud advantages, for the benefit of our customers, by leveraging the agility, breadth of services and pace of innovation that AWS provides.”

AWS is enabling scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the AWS Competency Program to help customers identify Consulting and Technology AWS Partners with deep industry experience and expertise.

“Travel and hospitality companies are looking to transform their business with AWS. To help customers make the right choices when finding the most qualified AWS Partner for the job, we launched the AWS Travel and Hospitality Competency,” said David Peller, Managing Director, Travel & Hospitality, Amazon Web Services, Inc. “These AWS Partners are vetted by AWS for their technology capabilities and have a track record of success in the travel and hospitality industry and we are delighted to include Datalex in the launch of the AWS Travel and Hospitality Competency. We look forward to innovating together and continuing to serve the industry to help shape the way we fly, stay, eat, and experience the world in the years to come.”

Datalex omni-channel products - Datalex Direct, Datalex NDC, Datalex Merchandiser and Datalex Dynamic - allow airlines to increase the range and scale of revenue-generating products and services they can offer to passengers. Datalex APIs provide airlines the ability to build real-time integrations to the airline offer-and-order management systems and for the airline to develop their own user interfaces for web, call center, mobile and kiosk points of sale. Datalex uses Amazon API Gateway Usage Plans to specify who can access Datalex REST and NDC offer-and-order web service APIs. The service also enables Datalex to manage how much and how fast subscribers can use them.