For those of you who attended the Datalex conference, you had the unique opportunity to preview how Datalex, together with PROS, intends to change the world of air shopping and retailing. And during the conference, the question was raised “Is this the end of air shopping?”

I have heard on multiple occasions how airlines wish they could not only tailor their shopping and retail strategies by market, season, time, loyalty etc. (which, by the way, Datalex allows you do quite easily), but by what a customer bought, and more importantly, by what they didn’t buy. And, wouldn't it be great if all of this together drove the cost of the trip, and continued to dynamically drive the cost of the trip every time the customer shopped? 

As provocative as the question “Is this end of air shopping?” is, air shopping isn't going anywhere. Or, at least not any time soon. However what Datalex and PROS will be bringing to the market is more flexibility than ever thought possible. And instead of talking about providing the right price, at the right time to the right customer, we are going to deliver this in its truest form - tailored to every customer who shops your channels. The question is, as an airline, are you ready for what you've asked for?

We at Datalex and PROS think you are. And we are excited to watch you change the air shopping game. If you didn’t get the chance to see what we’re up to, drop me a line – I’ll be happy to speak to you about how Datalex and PROS can launch your revenues to new heights – literally.

Brian Borg

Head of Airline Retail
brian.borg(at)datalex.loc