Omni Channel B2C applications for web and mobile provide for rich shopping , booking and trip management experiences, tightly coupled to the unified commerce features of pricing, merchandizing, and order management.

B2C applications leverage the personalization component to deliver connected, optimized offers, promotions and rewards tailored to the needs of the traveler at each point in the travel experience.

Applications can be run on multiple mobile platforms and can be easily updated with the branding of the travel retailer.