At Datalex, we believe in the power of collaboration – partnering with industry leaders to develop cutting-edge solutions for airlines worldwide.
Together with our partners, we are helping to shape the future of airline retail.
At Datalex, we partner with like-minded technology providers, vendors, and trade associations to drive transformation, elevate the passenger experience, and revolutionise airline retail. Our collaborations are built on the shared goal of helping airlines achieve true modularity and flexibility — giving them the freedom to choose the solutions that fit their unique strategies.
With no limit to who we partner with, we continuously expand our ecosystem to deliver innovative, tangible value to airlines.
Datalex is proud to be an AWS Travel & Hospitality Competency partner, a prestigious designation that sets us apart and empowers our airline partners to accelerate digital transformation across all channels.
Our Strategic Partnership with AWS gives us access to the most advanced cloud platform which is critical to the success of airline digital transformation programs. By leveraging AWS’s cloud technologies – including AI, machine learning, and data analytics – Datalex can continue to drive innovation, scalability, and efficiency for airlines worldwide.
ATPCO is the foundation of modern airline retailing, owned by airlines and trusted across the industry to provide the data and technology that power flight shopping globally. Datalex has partnered with ATPCO since 2008, using its trusted pricing data and standards to deliver innovative airline retailing solutions. Airlines on the Datalex Stellex platform benefit from the reliability and consistency of ATPCO pricing data to drive modern offer creation and display.
Datalex also actively contributes to ATPCO’s design teams, collaborative groups where airlines and technology providers come together to solve shared industry challenges. Through these design teams, Datalex helps shape emerging standards and solutions in areas such as NDC, dynamic pricing, product catalog, and modern airline retailing, ensuring airlines benefit from data-driven innovation and a seamless path toward offers and orders transformation.
Amach is a trusted aviation technology specialist, driving cloud innovation and modernisation of legacy systems through the power of data and AI. With deep expertise in integrating complex aviation systems, Amach acts as the technical bridge between legacy environments and next-generation digital platforms — ensuring seamless interoperability, accelerated delivery, and measurable business outcomes.
Through the partnership with Datalex, Amach provides expert engineering teams that extend and enhance Datalex’s technical capabilities. Together, we share a commitment to innovation, quality, and excellence — empowering airlines to unlock the full potential of digital retailing and deliver superior customer experiences.
Datalex partners with CAVU to unlock even more ancillary revenue opportunities for our airline partners.
CAVU’s portfolio of third-party airport ancillaries – such as Fast Track, Parking, and Lounge Access – are integrated directly into Datalex’s Stellex Offer & Order platform via direct API connection. This integration enhances Stellex’s existing ancillary offering by enabling Datalex’s airline partners to manage and sell a broader set of products within the booking flow – creating a more seamless experience for passengers while driving higher conversion rates for airlines and airports.
Datalex and Coforge share a long-standing partnership focused on driving innovation and growth for the airline industry. By combining Datalex’s innovation in modern airline retailing with Coforge’s deep industry expertise, we empower airlines to accelerate their transformation toward modern airline retailing. We help airlines deliver more personalized, customer-centric experiences, improve operational agility, and unlock new revenue opportunities in an increasingly competitive and dynamic market.
Endava has supported Datalex’s team in developing and launching the Stellex platform for their global airlines. Together, we’re delivering high-impact initiatives and ensuring quality by enabling teams to scale effectively. Our collaboration remains strong and continues to grow.
In addition to supporting the evolution of core products like Stellex, Endava has played a key role in developing complementary tools including the Agent Portal, Digital Configurator, and Demo UI – all contributing to a richer and more agile offering for airline partners.
Datalex partners with Flex Pay by Upgrade, a leading buy now, pay later product designed to give merchants and their customers more choice and flexibility at checkout. By combining Datalex’s powerful digital commerce solutions with Flex Pay’s innovative payment technology, airlines and travel companies can now benefit from faster integrations and a seamless deployment experience. This collaboration underscores our shared commitment to helping travel brands unlock new revenue opportunities while enhancing the customer experience.
Datalex and Gr4vy entered an exclusive agreement in 2025 to collaborate in the airline sector, combining their strengths to help airlines future-proof their payment systems and unlock new revenue opportunities. This partnership is built on a shared vision to simplify and modernise airline payments with Datalex contributing decades of deep airline retailing expertise and payment capabilities, and Gr4vy bringing powerful, modern payment infrastructure to the table.
Gr4vy’s cloud native, payment orchestration infrastructure is integrated directly into DLX Pay, Datalex’s airline specific payment platform. The integration between Datalex and Gr4vy will enable airlines to increase conversion and manage and scale payments more flexibly, removing the burden of complex, multi-provider integrations and costs associated with legacy infrastructure upgrades.
Since becoming an IATA Strategic Partner in 2020, Datalex has been actively contributing to the development of next-generation airline retailing initiatives and standards in areas such as Shop Order Pay and Offers & Orders Transformation. Datalex has been deeply engaged in the development of NDC and One Order standards.
With decades of expertise developing offer and order capabilities, Datalex has been a key partner to IATA in shaping the future of Modern Airline Retailing (MAR) with Offers & Orders from the outset – uniquely positioning Datalex to support airlines through the transition to the end-state of full Offers & Orders.
Datalex is also an active member in several key IATA working groups and forums that are instrumental in defining the future of airline retailing, including Offers & Orders Working Groups (OOWG), Offers & Orders Technology Standards Support Groups (OOTSSG), Shop Order Pay Standards Board Advisory Forums (SOPSB AF), and Airline Product Management Working Groups (APMWG).
These engagements ensure Datalex remains at the forefront of industry standards, working closely with IATA and airlines globally. Datalex also actively participates in the vendor activities of the IATA Consortium of Modern Airline Retailing airlines – helping to accelerate the transition to 100% Offers & Orders.
Additionally, Datalex is recognised in the IATA Airline Retailing Maturity (ARM) index, reinforcing our commitment to drive innovation and excellence in airline retailing.
Ink is a strategic partner supporting the industry’s transition to a legacy-free Offer-Order-Settle-Deliver (OOSD) model. Ink transforms traditional, DSC-based operations into dynamic, retail-driven experiences. In collaboration with Datalex, Ink is simplifying in-airport retailing for NDC and payments with DLX Pay.
RDI has been a trusted technology partner of Datalex since 2004. Through this long-standing collaboration, RDI provides comprehensive IT consulting services that keeps the Datalex platform robust and scalable for airline partners around the world. Together, RDI and Datalex continue to drive innovation that transforms and enhances the global travel experience.
Symphony Solutions and Datalex have been partners since August 2017, working side by side to deliver high-performing teams and innovative solutions for major airline projects. Throughout the years — including the industry’s most challenging periods — we remained united, raising a hand of support to each other and overcoming turbulence together.
Our partnership has been strengthened by countless live meetings, office visits, planning sessions, and many successful releases. What began as a collaboration has grown into a long-term, trusted partnership built on transparency, trust, and shared ambition. With teams of up to 30 specialists at peak, we’ve supported critical project delivery, documentation, and smooth adoption of new features. Datalex consistently recognizes the professionalism and expertise of Symphony’s teams.
Standing together through challenges has proven that true partnership is not defined by good times alone — and we are confident that, together, we will continue to achieve even greater results.
At Datalex, we have decades of experience integrating with a wide range of technology and service providers across the travel industry.
Our platform is fully PSS-agnostic, enabling seamless integration with all Passenger Service Systems (PSS). This flexibility allows airlines to effortlessly connect with Global Distribution Systems (GDSs), payment platforms, insurance providers, loyalty programs, car rental services, and more – powering a modular, scalable and future-ready retailing experience.
