Unlock the Potential of Customer-Centric, Modern Digital Retailing

Datalex’s Offer & Order Management System is an end-to-end digital commerce solution for all airline direct channels, digital touchpoints, and direct sales channels – allowing airlines to unlock the benefits of the entire airline retailing ecosystem.  

With Datalex’s Offer & Management System, airlines can push the modern airline retailing boundaries, differentiate among the competition, and offer their customers a digital booking experience they want and deserve – fast and frictionless – with the right content at the right time.  


Retail First, Digital First, Market Leading
Making the move to Offers & Orders

Customer Centricity is crucial

Customer centricity is fueling this new era of modern airline retailing. A recent study by McKinsey indicates the true value of a customer-centric approach, with a $40 billion value creation opportunity available to airlines.


Revenue Uplift

According to an IATA Offers & Orders Business Case, airlines can expect to see an uplift of approx. $4.10 per PB through offers including cost savings associated with NDC. Likewise, on the order side, there is a revenue uplift and cost savings of approx. $1.70 per PB.* 

*Source: Modern Airline Retailing; A Business Case 2023

Competitive Edge

Future proof your airline and maintain competitive edge by preparing for this next generation of airline retailing. 


Why choose Datalex's Offer & Order Management System...

Next Gen Retailing

Cloud-based, scalable and modular solution, built to provide a next generation retailing experience.

Extensive Capabilities

Benefit from an extensive Offer & Order capability suite; one of the most complete on the market.

PSS Independency

Datalex's Offer & Order Management System can be used with or without the PSS or other legacy systems.

Tried & Tested

Datalex's Offer & Order Management System is trusted by some of the most innovative airlines around the world.


Empowering airlines with greater offer control, enriching the customer experience with superior offers.

Datalex's Offer Management capabilities provide airlines with the ability to create superior offers in real-time that align with the airline brand, meet the high digital expectations of today’s travellers, reflect fast-moving demand trends, competitive environment and that vastly improve conversion.

Datalex's Offer Management includes advanced capabilities across offer sourcing, offer optimisation, offer presentation and offer control.

Offer Management

True Omnichannel

Datalex Directs powers true omnichannel retailing.

Retail First, Digital First, Market Leading

Lead the way in Digital Retail and stand apart in the Airline Marketplace.

Sophisticated Offer Management

Empowering Airlines with Greater Offer Control, Enriching the Customer Experience with Superior Offers.

Offer Sourcing

Advanced Offer Search.

Offer Inspiration

Grow Conversion with Relevant Flight Search via Inspire.

Offer Optimisation

Optimise the offer using a number of intelligent capabilities, such as Persona, which optimises the offer based on the context and persona data.

Offer Presentation

Independent, Scalable and Flexible Open REST API Supporting End-to-End Offer and Order Management Capabilities

Offer Control

Flexibility and Configurability for Unique Direct Channels that Reflects the Airline Brand

Order Management

Unlock the benefits of the entire airline retailing ecosystem.

Datalex Order Management unlocks the benefits of the entire airline retailing ecosystem, with comprehensive backend connectivity enabling dynamic offer and merchandising to be integrated across all retailing touchpoints. 

The Order Management system ensures the full potential of NDC and readiness for Offers & Orders. It permits airlines to not only book, pay and ticket an offer but also cancel, refund and rebook with automatic calculation of any due penalties. It also enables airlines to record, manage and fulfil every type of flight or non-flight order item and integrates with one or multiple payment gateways and payment providers.

Order Management

Complete Order

Order Creation, Order Payment and Order Fulfilment.


View Order

Order accessible from
any channel.


Enhance Order

Customers can enhance their order by adding additional ancillaries after the original order is created and fulfilled by the airline.

Change Order

Order Rebook for Air, Air Ancillaries and Non-Air and/or Third-Party Ancillaries.

Cancel and Refund Order

Reduces the dependency on call centres and allows customers to cancel directly via the airline direct channel.

Order Notifications & Management of Irregularities

This capability ensures that customers and sellers / agencies get notified in case of an irregular operation.

What do you get with Datalex's Offer & Order Management System

Datalex, with over 35 years industry experience, abstracts and manages the old world of airline distribution, and its legacy offer capabilities, with customer-centric offer optimisation techniques, bringing you into the new age of retailing.

Real-Time Retail Control

Datalex's Offer & Order Management System leverages the Digital Configurator which provides full retail control to the airline of the rule data needed to manage fare brands, ancillary products and services. Airline business users can easily and quickly load and manage products and services, along with configuring rich content, without the need for IT intervention.

Bridge the gap with Datalex Offers & Orders

Customer-Centric, Modern Airline Retailing

Offers and Order whitepaper cover

The whitepaper sets to explore how airlines can go back to first principles and accelerate value creation through customer-centric modern airline retailing for an Offers & Orders future.

We provide expert insights into the benefits of an Offers & Orders future and the costs of doing nothing, products available today that will ready an airlines digital strategy for the future, transition pathways and what they look like for an airline, the importance of customer-centricity, while also providing top tips that airlines must be aware of before beginning the transition.

Get in Touch

Talk to us

To talk with a member of the Datalex team about our Offer & Order Management System, share your details and we will take it from there.