The renewal extends the Datalex and JetBlue partnership for another 5 years ensuring ongoing innovation across JetBlue’s digital retailing capabilities leveraging the Datalex product suite.

THURSDAY 4 MAY 2023 – DUBLIN, IRELAND AND NEW YORK, USA Datalex, a market leader in digital retail technology focused on the airline market, today announces the renewal of its long-standing partnership with JetBlue, New York’s Hometown Airline® and the USA’s sixth largest carrier.

The renewal extends Datalex and JetBlue’s existing partnership for another 5 years, ensuring ongoing innovation across JetBlue’s digital retailing capabilities leveraging the Datalex product suite.

Datalex will continue to provide JetBlue with advanced merchandising capabilities to drive revenue, increase engagement and enhance customer experiences across their domestic, international and transatlantic markets.

Commenting on the partnership renewal, Datalex CEO Sean Corkery said: “We are proud to renew our fantastic partnership with JetBlue as they continue to see real returns from our innovative solutions. We will continue to drive forward JetBlue’s digital retail strategy, supporting high value revenue growth whilst enhancing the exceptional customer experience JetBlue customers expect. Our teams work as one to deliver truly modern airline retailing. We look forward to our renewed partnership as we augment the value JetBlue enjoys from the Datalex platform and product suite.”

JetBlue’s Chief Digital and Technology Officer Carol Clements said: “Datalex is a highly valued partner to JetBlue in enabling our vision as a leader in innovation for our customers. We appreciate the partnership that allows us to differentiate JetBlue from our competitors.”

About JetBlue JetBlue is New York's Hometown Airline^®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue carries customers to more than 100 destinations throughout the United States, Latin America, Caribbean, Canada and United Kingdom. For more information and the best fares, visit jetblue.com.

About Datalex

Datalex's purpose is to transform airline retail. Datalex is a market leader in airline retail technology, offering unique products that enable airlines to drive revenue and profit as digital retailers. Datalex has a strong track record of delivering digital retail transformation for progressive airline brands worldwide. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA, China and Australia. In 2023, Datalex was awarded the 'Great Place to Work®' and 'Best Workplaces in Tech™' certifications. Datalex plc is a publicly listed company, on Euronext Growth, Dublin. Learn more at www.datalex.com

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