Datalex today launches its exclusive research report - Dynamic Times: The Digital Airline and Customer 2022.

This exclusive Datalex report reflects insights from independent research commissioned by Datalex with over 100 senior airline executives worldwide regarding their top digital retail transformation priorities for 2022, with a particular focus on AI powered dynamic pricing strategies and data-driven merchandising. 

This is coupled with findings from further research commissioned by Datalex with 10,000 travellers worldwide to identify their key digital travel expectations as we continue to live in a covid-centric world.  

From an airline perspective, the need for speed via automation, AI, cloud technologies and for flexibility, is greater than ever before. A digital renewal is on the agenda , airlines appetite and mindset towards digital innovation has shifted dramatically, the opportunity is significant and the opportunity is now. 

From a traveller perspective, the pandemic has rewired their mindset and confidence to travel. Travellers have changed and expect their airline and travel experience to have changed too. With ultra-flexibility, digital rich experiences, sustainability and the 'me focus' at the core.

Download the Research Report