Air Bundles are a game changer in the travel industry.

For too long, airlines have been constrained by legacy technology and static fare structures, limiting their ability to create compelling, relevant offers. Passengers have been forced to build their own travel experiences piece by piece — selecting a fare first, then navigating through multiple screens to add bags, seats, meals, and other ancillaries. That era is over.

With Stellex Air Bundles, airlines can now offer richer, smarter, dynamically created flight packages — presented to passengers during their initial flight searches.

The End of Default Bundles

Many airlines still rely on static Fare Families and Fare Brands as the foundation of their bundling strategies. While these branded fares represent progress from fare filing, they are still largely built on static fare classes. In reality, they are predefined, fare-led packages with limited flexibility – focused primarily on differentiating the fare rather than dynamically constructing the most relevant bundle for each customer. These aren’t truly dynamic bundles; they are structured, default packages that change infrequently and cannot easily respond to real-time or customer preferences. While Fare Families and Fare Brands haven’t harmed airlines, they haven’t optimised revenue either. Legacy systems create “bundle tunnel vision”, locking airlines into processes where fare structures dictate how offers are constructed, resulting in generic, unpersonalised bundles that miss significant revenue opportunity.

Stretching the Offer – Instantly

Stellex Air Bundles enables airlines to stretch the offer beyond the initial static Fare Family or Fare Brand, transforming it into a complete, customer-ready package at the moment of search. Rather than forcing customers to build their own travel experience, airlines can deliver what customers need, when they need it.

With Stellex Air Bundles, airlines can seamlessly combine air fares with ancillary products, create unlimited bundle configurations, apply opaque pricing strategies, configure discount rules, and dynamically price and personalise offers in real time. Crucially, all products are serviced within a single order, simplifying operations and enhancing the post-booking experience. This is not bundling as airlines have traditionally known it – this is true Modern Airline Retailing.

Innovation Built In

Stellex Air Bundles provide powerful, out-of-the-box capabilities purposefully built for Modern Airline Retailing – enabling airlines to create dynamic, high-performing offers at scale. Key innovative functionality includes:

Real-Time Swap of Out-Of-Stock Ancillaries: Automatically replaces out-of-stock ancillaries within a bundle in real-time – ensuring the offer remains complete, relevant, and bookable.

Upgradable Ancillaries within Bundles: Empowers airlines to configure upgradable products within bundles – giving customers the flexibility to enhance their purchase while driving higher ancillary revenue and upsell opportunities.

Priority & Recommendation Control: Gives airlines control over how bundles are ranked and recommended.

Third-Party Offer & Pricing Support: Seamlessly incorporates partner products and services into bundles with flexible pricing logic.

Stock Keeper Capability: Provides real-time inventory management and availability controls to prevent oversell and maximise revenue optimisation.

Other key functionality includes bundle discount management, and high-performance architecture proven at extremely high volumes. All these capabilities ensure that offers are returned at speed across both direct and indirect channels – without compromising relevance and flexibility.

Speed, relevance, and servicing matters when it comes to bundling – and Stellex Air Bundles delivers all three.

Speed to Market. Control In-House

One of the biggest challenges airlines face is not just technology limitations — but the lack of flexible in-house tools to respond to market changes quickly. With Stellex Air Bundles, airlines gain access to powerful and intuitive configuration tools that put them in control. The Digital Configurator serves as the configuration interface for the Product Catalogue, enabling business users to define products, pricing, bundle logic, eligibility rules, and discounts with speed and precision. The Product Catalogue itself provides the structure foundation for managing and merchandising products and ancillary content. Meanwhile, Stock Keeper operates to provide real-time inventory and availability management to ensure bundles reflect accurate stock levels.

Together, these tools give airlines full control over bundle creation, product and inventory management, pricing, and eligibility rules. This means airlines can create and modify bundles instantly, adjust eligibility and pricing rules, launch offers to market in real time, and react dynamically to demand, stock levels, and customer behaviour. Air bundle creation becomes easy to use and deploy new offers and bundles.

From Generic to Personalised & Enhanced Customer Experiences

True dynamic bundling allows airlines to move beyond one-size-fits-all packages and embrace fully contextualised offers. Both the bundle types and their contents are fully dynamic and created in real-time. Instead of promoting generic bundles dictated by fare filing systems, with Stellex Air Bundles airlines can create targeted, data-driven offers for specific customer cohorts – resulting in more intuitive and seamless booking experience, where customers are presented with relevant options that match their needs from the very first interaction. When the bundle aligns with customer intent, decision-making becomes easier, confidence increases, and friction is reduced. The outcome is higher conversion, increased revenue per passenger, stronger satisfaction, and deeper long-term loyalty.

The future of modern airline retailing is here. To stay competitive, airlines must move beyond legacy constraints and deliver the most relevant, complete, and valuable offers from the very first customer interaction. Stellex Air Bundles makes this possible — and is already live in production today, delivering measurable results.

Reach out to the Datalex Team today to find out more about Stellex Air Bundles.