Commissioned by Datalex and conducted by independent research firm Censuswide, this global study captures insights from 150+ C-level airline executives across five regions: Europe, Asia, North America, South America, and Oceania.

The report explores:

• Progress toward Modern Airline Retailing Transformation
• The Business Value and Challenges of Transformation
• Technology Procurement and Ecosystem Strategy
• The Strategic Role of Payments in Modern Airline Retailing
• The Impact of AI and Data Analytics
• The Future of Airline Shopping & Pricing

As airlines shift from legacy systems to Offer and Order-based architectures, uncover how they’re redefining personalisation, pricing, and the future of airline retailing.

Download your copy of ‘The Airline Leadership View: Top Priorities & Retailing Trends of 2026‘ below: