The PoC: Datalex, PROS, & Ink Innovation showcase the modularity and future-readiness required for a true OOSD ecosystem
In response, Datalex, PROS, and Ink Innovation joined forces to showcase that a modular, legacy-free MAR ecosystem is both feasible and effective.
Through the PoC, the team demonstrated how airlines can move beyond legacy technologies and processes – such as Passenger Service Systems (PSS), filed fares, EDIFACT messaging, Passenger Name Records (PNRs), and traditional ticketing – toward a MAR model built on dynamic offers, centralised order management and seamless service delivery, with the Order as the single source of truth.
The PoC
Within the PoC, which covered the full end-to-end customer journey, Datalex and PROS integrated their respective Offer Management Systems, each contributing distinct capabilities. For this example, Datalex leveraged its merchandising, product catalogue management, and dynamic pricing capabilities, while PROS led the flight offer domain through its air offer, stock keeper and dynamic pricing for air.
Both Offer Management Systems seamlessly connected to Datalex’s Stellex Order Management System, leveraging order create, servicing, status update, and payment (DLX Pay) capabilities, which in turn connected to Ink Innovation’s Service Delivery platform for deliver management and baggage acceptance and processing.
With this multi-vendor PoC, Datalex, PROS and Ink Innovation demonstrated that their solutions are well prepared to operate in a modular, legacy-free MAR ecosystem that seamlessly integrates modules from multiple vendors. From a production readiness perspective, all services and capabilities in the PoC are either live in production today or fully production ready. All capabilities powered by Datalex are already live with our airline partners worldwide.
Where industry standards existed, they were applied to ensure smooth integration, consistency and interoperability. In areas where standards do not yet exist, seamless integration was achieved through customisation efforts – proving that flexibility and collaboration can bridge the gaps.
Datalex, PROS, and Ink Innovation were awarded by IATA for their efforts and presented the PoC on stage at the IATA World Financial & Passenger Symposium event on 6th November 2025 in Istanbul.
For more information, or to be part of future PoC’s, get in touch with us:
What the Team Says
What the Team Says
Offers & Orders Modularity: The PoC
Offers & Orders Modularity: The PoC
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