Shaping the Future of Airline Retail in APAC
Our suite of innovative and modular products will transform your airline’s digital retailing strategies.
Who We Are
Datalex is a market leader in airline e-commerce solutions. Our mission has always been to revolutionise airline retail by delivering innovative, data-driven solutions that enable airlines to realise the full value of modern retailing.
We are dedicated to continuous innovation and excellence, ensuring that we set the standard in the industry and consistently enhance the passenger journey through cutting-edge technology and unparalleled service.
Datalex is committed to delivering on its Offers and Orders Vision and has a clear transition path across all phases from initial optimisations for Modern Airline Retailing towards 100% Offers & Orders. With our Stellex and Stellex + modular solutions, airlines can unlock incremental revenue, drive operational efficiencies, and deliver smarter, more personalised retail experiences.
Youjia Ke
- Datalex China
- Head of Business Development
Our Trusted Partners
Discover the global brands that trust our innovative solutions and join the industry leaders who rely on Datalex to revolutionise their airline retail experiences.
Aer Lingus
easyJet
Edelweiss
Air Transat
Air China
Air Macau
Unlock the potential of personalised offers and dynamic pricing to boost passenger engagement and revenue.
Our solutions empower airlines to tailor experiences, optimise pricing strategies, and enhance customer satisfaction, ensuring a competitive edge in the market.
Optimise your airline’s operations with our efficient Order Management solutions.
Streamline order processing, enhance customer satisfaction, and drive operational excellence.
Targeted solutions to address the areas of airline retail where the value is not being maximised today.
Includes Pricing AI, an advanced AI-powered and demand driven pricing solution, and DLX Pay, an intelligent payment orchestration platform.
Stellex Offer Shopping & Pricing Engine
Part of the Stellex Offer solution, our Shopping & Pricing Engine capability was developed to cater to China’s unique market needs, providing tangible value to airlines across the region.
Leveraging the Stellex Offer Shopping & Pricing Engine, airlines benefit from advanced shopping and pricing capabilities that gives them greater offer control, the ability to create richer content, and more opportunities to engage customers across all digital touchpoints.
Optimising the calculation and delivery of accurate domestic and international fares, through IATA and ATPCO fare rules, Chinese airlines are empowered to offer transparent, competitively priced flights and fare combinations across its channels – enhancing the booking experience and driving higher conversion rates.
The successful activation of the Stellex Offer Shopping & Pricing Engine is a key milestone in Air Macau’s retail transformation journey. The solution provides us with greater control and agility, enabling us to provide our customers with a wider range of fares and offers, at speed, while also supporting revenue uplift across our digital channels.
Air Macau
- Mr. Wang Qing
- General Manager of E-Commerce
Stretch the Offer with Stellex Offer Air Bundles
Stellex Air Bundles enables airlines to stretch the offer beyond the initial static Fare Family or Fare Brand, transforming it into a complete, customer-ready package at the moment of search. Rather than forcing customers to build their own travel experience, airlines can deliver what customers need, when they need it.
With Stellex Air Bundles, airlines can seamlessly combine air fares with ancillary products, create unlimited bundle configurations, apply opaque pricing strategies, configure discount rules, and dynamically price and personalise offers in real time.
The activation of Stellex Air Bundles is a major step in our retail transformation. It gives us the flexibility to deliver more tailored experiences and bring new products to market far faster. Early customer response shows strong receptiveness to these more flexible options.
easyJet
- Robert Birge
- Chief Customer Officer
Explore Stellex+ solutions
Unlock new levels of personalisation, drive revenue and conversion, and gain operational efficiencies with Stellex+
Pricing AI
Seamless & responsive tool that continuously drives revenue.
AI-Powered dynamic price tags continuously generated in real-time and scaled across the network.
Analyse data and market trends to adjust fare prices in real-time to optimise load factor.
DLX Pay
Boost conversion and revenue with flexible payment options, minimise failed transactions through intelligent routing and re-try capabilities, and deliver a seamless customer experience with enhanced UI control.
Optimise costs with reduced payment fees through least-cost routing, drive more competitive pricing with access to an ecosystem of payment providers, lower maintenance fees of payment APIs, and streamline costs of PCI compliance and Tokenisation.
Future-proof payment platform that offers airlines access to an array of payment options and providers, improved speed to market for new payment options, and features a centralised data and reporting dashboard for smarter strategic choices.
Transform the Payments Landscape with DLX Pay
A cutting-edge payment platform built exclusively with airline challenges in mind, set to revolutionise the airline payments landscape.
DLX Pay will seamlessly connect airlines with an ecosystem of payment providers – enabling carriers to grow revenue, optimise costs, and elevate the customer experience.
DLX Pay has improved significantly the way we manage payments on Air Transat.com, giving us much greater control, flexibility, and visibility. Intelligent retry capabilities are helping us recover revenue that was previously lost, while the ability to rapidly onboard new PSPs enables us to optimise costs, increase conversion, and ultimately deliver a seamless booking experience for our passengers.
Air Transat
- Bamba Sissoko
- Chief Information Officer
Next-gen pricing with Pricing AI
Go beyond the static price tag to a world where pricing never sleeps with Datalex Pricing AI – an AI-powered, real-time airline pricing engine that transforms Revenue Management, optimises revenue, and boosts load factor.
AI-powered dynamic price tags are continuously generated in real-time and scaled across the airline’s network.
Key Pricing AI Success Insights
3-5%Revenue Uplift
Experience our Innovation
Experience our Innovation
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