Datalex at a glance

Datalex is a market leader in digital commerce for travel retail.

We provide airlines with a sophisticated and comprehensive product portfolio to drive revenue and profit as digital retailers – Datalex Direct, Datalex Dynamic, Datalex Merchandiser, Datalex NDC and Datalex Pricing AI.

Our deep technical expertise and our products help set our airline customers apart, with the ability to deliver a market leading and differentiated digital retail experience on every device, across every sales channel and at every touchpoint in the customer journey. Our products and platform operate at scale with over one billion shoppers annually, covering every corner of the globe and used by some of the world’s most innovative airline retail brands.

Datalex’s customers include Aer Lingus, easyJet, JetBlue Airways, LATAM Airlines, Edelweiss, Air Transat, Air China, Air Macau, KLM, Turkish Airlines, and Trailfinders. The Group is headquartered in Dublin, Ireland, and has a global presence across Europe, the Americas, China, Philippines and Australia. Datalex plc is a publicly listed company on Euronext Growth.

Datalex is an IATA Strategic Partner.


Who we are

We love a challenge.

We are a small but mighty Irish based company who has
been at the heart of airline technology for over 35 years.

We love travel and we love tech.

We go after opportunity and seek out change in our industry.

We create innovative solutions and build lasting relationships.

We’re not perfect but we get better each day.

Everyone contributes and adds value.

We are most proud when we win as one team…

And we strive to keep winning.

We are Datalex


Executive Leadership Team

Jonathan Rockett



Datalex's newly appointed CEO, Jonathan Rockett, joins the company from Ding, where he occupied the role of Managing Director and Chief Financial Officer (CFO). He led the organisation in various strategic and financial areas and has made a significant contribution to the overall growth of the business, including a sale to private equity in 2021. He previously held senior positions in Paddy Power (now part of Flutter Entertainment Plc.) and PwC.

Noel Walsh

Noel Walsh


Noel Walsh was appointed as Interim Chief Financial Officer in May 2023. Noel’s early career was spent at PwC and held senior finance positions in real estate companies Lend Lease and Stockland both headquartered in Sydney. Prior to joining Datalex, Noel was at ION, a global fintech leader headquartered in Dublin. At ION, Noel was part of an exciting journey where the company grew rapidly, driven by both organic growth and acquisitions and held various roles including Head of Revenue Operations and Head of Group Analytics and FP&A. With experience in M&A, Finance, Operations and Sales, Noel understands the power of technology and data to shape behaviour and understand trends across organisations. Noel is a Chartered Accountant and Chartered Tax Adviser and holds a Bachelor of Business Administration from University of Limerick and a Master’s in Accounting and Finance, from UCD Smurfit Graduate Business School.

Emma Holohan

VP of Strategy

& Transformation

Emma has a wide range of experience in strategy and transformation. Prior to joining Datalex, Emma worked in management consulting in KPMG advising organisations across a range of industries including infrastructure, aviation, banking, and retail. Prior to this, Emma worked in strategy and corporate development at Aesop. Emma is a fellow of Chartered Accountants Ireland and completed her training in Corporate Finance in Deloitte.

Brian Lewis


Technology Officer

An experienced technology leader with extensive travel domain knowledge, Brian has previously held senior architectural positions in SITA, worked closely with IATA and held the position of CTO at OpenJaw Technologies. Brian has a proven track record of delivering complex platforms and solutions to airlines and travel providers as well as scaling and transforming technical capabilities within an organisation.

Neil McLoughlin

Chief Commercial &

Legal Officer

Neil brings significant legal and management experience having held a number of leadership roles in public and private companies. Prior to joining Datalex, Neil was Chief Operating Officer at Malin Corporation plc and before that spent 10 years at Elan plc where he served as Associate General Counsel and Assistant Secretary.

Bryan Porter


Revenue Officer

Datalex’s Chief Revenue Officer, Bryan Porter, is a seasoned commercial leader in the travel technology sector. Prior to joining Datalex, Bryan was Senior Vice President of Sales and Account Management at Accelya, Chief Commercial Officer at OpenJaw Technologies and an airline industry e-Commerce executive. Bryan is a passionate evangelist for emerging Offer and Order standards and the promise they bring to the next generation of airline retailing technologies. As Chief Revenue Officer at Datalex, Bryan has overall responsibility for the Sales, Marketing and Customer teams.

Ellen Treacy

VP of Operations & Activation

Ellen has comprehensive operations and software process management experience and prior to her current role, was Director of Operations and Software Process Management at Datalex. She has held senior software technical roles at Fujitsu and at IONA Technologies.

Our Stories

Our People

We are a global team of collaborative, creative and courageous travel commerce experts from over twenty-five nations, in six office locations across three continents.