Digital commerce is steadily becoming the primary enterprise system for customer engagement. The number of digital touchpoints and channels continues to grow exponentially as consumers become fully digital. Airlines are increasingly focused on investment in fully integrated digital commerce platforms which accelerate distribution efficiencies, deliver higher conversion and attachment rates, and promote differentiated and personalized digital self-service at all touchpoints in the customer journey. Unified commerce systems must deliver an unprece­dented level of control and agility to support offer and order management across rapidly evolving channels and points of sale, but they must also support and enable an ever-expanding ecosystem of developers, partner suppli­ers and enterprise systems. Integration that abstracts from legacy constraint The dichotomy of B2B and B2C continues to converge to C2B markets as airlines become consumer driven busi­nesses accessible across a proliferation of new digital channels. Airlines will need to compete and differentiate product offerings across these channels at a pace never before imagined. For some the transition has been a slow, painful process constrained by legacy systems designed to support a thirty year old supply chain model no longer fit for purpose. Download the full e-book here.

About Datalex Datalex is a market leader in digital commerce for travel retail. The Datalex Digital Commerce Platform provides airlines with a unique solution to drive revenue and profit as digital retailers. Today the platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. Datalex plc is a publicly listed company on Euronext Dublin (DLE). What we do Datalex empowers airlines to be digital retailers. With more than 800 capabilities, including Offer & Order Management, the Platform offers airlines the ability to deliver a competitive and differentiated airline retail experience on every device, across every sales channel and at every touchpoint in the customer journey.