Dublin, Ireland, 7 December 2023: Datalex plc (“Datalex”, the “Company” or the “Group”) (Euronext Growth Dublin: DLE), a market leader in digital retail technology focused on the airline market, today announces the go live of its Datalex Merchandiser product with easyJet.

The Datalex Merchandiser product will provide the airline with the ability to connect customers with digital content that matches their needs when they need it and engage them with a superior, personalised experience. easyJet is set to begin its migration to Datalex Direct and Datalex Dynamic in 2024 to drive next generation retailing and an improved booking experience.

The two companies signed an agreement in September 2022 to drive forward the airline’s digital retail strategy. The Datalex product suite, designed specifically for modern airline retailing across all channels, will provide the airline with greater agility for its digital channels to deliver a superior experience and value to its customers. Commenting on the announcement, Robert Birge, Chief Customer & Marketing Officer at easyJet said: “We’re excited by the integration progress with the Datalex platform and the capabilities it will unlock”.

Commenting on the announcement, Chief Revenue Officer of Datalex, Bryan Porter said, “We are proud to be partnering with easyJet to drive forward the airline’s digital retail strategy, supporting high value revenue growth and enhancing the exceptional customer experience for easyJet’s customers. The recent go live is a major milestone in our journey, and we look forward to continuing to provide the airline with superior and innovative digital retailing capabilities that will enable them to deliver new, revenue generating and differentiated customer experiences.”

Contact information

 Investor Enquiries Neil McLoughlin, Datalex plc +353 1 806 3500 [email protected] Media Enquiries Eavan Gannon, Powerscourt +353 87 236 5973 [email protected]

About Datalex

Datalex's purpose is to transform airline retail. Datalex is a market leader in airline retail technology, offering unique products that enable airlines to drive revenue and profit as digital retailers. Datalex has a strong track record of delivering digital retail transformation for progressive airline brands worldwide. The Group is headquartered in Dublin, Ireland, and maintains offices across Europe, the USA and China. In 2023, Datalex was awarded the 'Great Place to Work®' and 'Best Workplaces in Tech™' certifications. Datalex plc is a publicly listed company, on Euronext Growth, Dublin. Learn more at www.datalex.com