An Air China online sales promotion delivered their highest daily sales record ever. The Datalex Promotions component provided the capability to dynamically configure and deploy promotions for domestic and international itineraries.

Air China leverages the pricing, shopping, and merchandising and reservation management features of the Datalex Commerce Platform to deliver optimised offers to domestic and international customers across all digital B2C channels. Air China benefits from a flexible promotions framework as a component of the Datalex Commerce Platform. Business users leverage this capability to dynamically configure and deploy tailored promotions to domestic and international customers.

This Promotions functionality enables the efficient creation of a variety of promotion types, and when coupled with marketing strategies, can drive demand and increase conversion rates. Air China continues to use the feature extensively for the efficient creation of a variety of promotion types, available to all potential customers or to a targeted and limited sub-set of customers. Fajin Hu, Senior Manager of eCommerce at Air China said:
“The Datalex booking engine enables Air China to handle huge volume of search and booking smoothly on big promotion events to customer segments across all online channels. “ Dominic Clarke, SVP Global Sales & Customer Success, Datalex, said: “We are proud to partner with Air China as their commerce platform for all online channels.“

About Datalex:

Datalex is a market leader in digital commerce for travel retailers. The Datalex Commerce Platform enables a travel marketplace of over one billion shoppers covering every corner of the globe, driven by some of the world’s most innovative airline retail brands. Voted the ‘World’s Leading Travel Merchandising Solution Provider’ at the 2014 World Travel Awards, its customers include Abacus, Aer Lingus, Air China, Air Transat, Brussels Airlines, Edelweiss Air, HP Enterprise Services, JetBlue, SITA, Swiss International Air Lines, Virgin Atlantic, Virgin Australia and WestJet. Founded in 1985, the company is headquartered in Dublin, Ireland, and maintains offices across Europe, USA and China. Datalex is a publicly listed company and trades on the Irish Stock Exchange (ISE: DLE). Learn more at www.datalex.com or follow on Twitter @Datalex